Hither & Yon
Medium: Adobe Illustrator

Using an existing wine range, re-design the artwork for a wine family.

I chose the label range from Hither & Yon wines. A winery from McLaren Vale. Voice design are the designers for their current range. I was imprresed with all the different labels in the range. From some research they use the main focal point of the ampersand for the label. They also use different illustrators from around the world to create the illustration. Each ampresand uses the tasting notes as the basis for the design. For my take on this i’ll do the same in my style and to showcase my skills in illustrator at the same time. With each tasting note for the wine label I researched the flavours either using the plant or flower or something inspired from those words.